Mild POWER STORY

“These are burning times. And they call for Burning Women. Women embodied in their passion. Woman feeling in their bodies. Creative women. Courageous women. Women who have learned to run on a different power source to the world which is falling into flames around her. She has already disentangled herself from the wreckage of the patriarchal culture, so she will not be dazed, confused and disorientated by the systemic changes happening around her. Centered within herself, receptive to the Earth beyond her, she knows how to cultivate from the ashes, she knows how to find the embers to fuel the new fire.

Burning Women arise.
Our time is now.
Our time has come.” 
― Lucy H. Pearce, Burning Woman

Biography

Milda Jankuvienė is a Kaunas-based fashion designer, best known for her boxing aestethics and frothy hand-smocked tulle dresses. Since launching her brand named Mild Power in 2018, she’s channeled her sharply defined aesthetic into a label that has become beloved by the stylists in Lithuania and internationally.

Milda attended University of Central Lanchashire franchise program in Vytautas Magnus University Fashion BA course and Vilnius Art Academy Textile design MA course. Her career took off when she caught the eye of The Voice stylist, which dressed up hosts and finalists with Mild Power designs.

Milda's signature aesthetic uses clever fabric manipulation to construct voluminous creations, elevating cheaper fabrics — tulle, taffeta — with techniques like smocking and shirring. In recent seasons, she has added new categories like knitwear and outerwear, which she has showcased in Ukrainian Fashion Week.

2023 - Riga Fashion Week

2022 - Ukrainian Fashion Week

2021 - “Injekcija” international young talents contest

2021 - Ukrainian Fashion Week

2021 - Fashion, culture and art festival “PER_KUNIJA” (Kaunas Capital of Culture 2022)

2020 - “Injekcija” international young talents contest

2017 - Frankfurt Style Award finalist

2017 - “Injekcija” international young talents contest

Education and experience

2021 - present - lector of fashion design study program of Kaunas University of Applied Sciences Faculty of Arts and Education

2018 - present - designer of "Mild Power"

2018 - 2020 Vilnius Academy of Arts Textile Art and Media MA degree

2017 - Internship at "Bajoras Bespoke" fashion brand

2017 - Internship at "Julia Janus" fashion house

2014 - 2018 - University of Central Lancashire program in Vytautas Magnus University Fashion design BA degree